Our vision

Defining your Brand Values & Brand Identity sounds hard. Incorporating them in your organization sounds even harder. But it isn’t.

It’s about choices and consequences. If you are willing to accept the consequences of your choices, it’s easy. Your brand will lead the way.

Still challenging? We help you  making complex simple.

We ask questions and question the answers.

We ask questions and question the answers.

What do you stand for?

Brand Values are your beacon, your guidance in every decision you make.

These brand values make you say no. No to opportunities that won’t match with your principles, no to people who don’t share these values and no to work others are more equiped to do.

By saying no, your yes becomes stronger. And so is your brand.

What do you do best?

We make complex simple. That’s our best quality. Of all things we are capable of this is our best feature.

Branding often seems very complex. But it is not. It is about choices and consequences.

Make clear choices and accept the consequences.

It’s that simple.

How does it show?

The proof of the pudding is in the eating. Branding is about who you are and how you act. Acting according your brand values enhances the strenght of your brand.

And acting accordingly your brand is the easiest thing to do, because it’s who you are.

3 simple questions.

Are you able to tell the three most important values of your company? And will your colleagues tell the same? And how do these principles show in your daily business? Have you made decisions based upon them? Have you rejected opportunities, because of your values?

If you want to build a valuable and consistent brand, everyone in your team should know the answers.

By answering our 3 questions you are building the foundation of your brand.

Brand building starts with saying no.

By saying no, your yes becomes stronger.

And so is your brand.

Our Clients

Over the years we worked with over 60 companies.  From start-ups to globally operating multinationals. From automotive to skincare and all in between.

All these companies had one thing in common; they made clear choices and accepted the consequenses.

Actual view from i.d. dept. HQ​


I.D. Dept. is a boutique style branding agency located in Maarsbergen, in the middle of the Netherlands.
Using our experience from working with all sorts of brands, from new to global, we are able to help our clients bring their brand into focus.

During personal sessions with our clients we search for the values that define their organization. What do they stand for, what do they do best and how does it show?

As a client you can expect honest and sincere feedback on your brand and organization. Sometimes confronting, often challenging but always inspiring to make clear choices that improve your brand and your company’s results.

i.d. dept. favicon

Contact us

Whether you are curious, have questions or want to discuss your brand with us, your welcome.

Want to drop by at our office at the Maarsbergen Estate?

Drop us a line, send a text or just call us.

i.d. dept.

maarnse grindweg 38

3953 lw maarsbergen

the netherlands

+31 6 41 345 395